Most playbooks assume an environment where value is somewhat scarce.

In those typical situations, you want to consider a lot of options, carefully choose one, then focus on it.

But in environments where there is tons of value everywhere (e.g. after a general-purpose, game-changing technology becomes widely available), that advice is wrong.

In those cases, the danger isn't that you pick the wrong thing, it's that you don't pick anything.

In those cases, it's easy to get paralyzed figuring out which option will have the highest value.

It's like Buridan's ass, which had two equally good bales of hay that it couldn't decide between, so it died of starvation.

Part of the problem in these environments is that you don't know which option will have the highest expected value.

But no matter which option you pick, you'll almost certainly pick one that creates a lot of value.