People are willing to invest effort in a product or skill if they expect there to be a return to their effort relatively soon.

Things that improve that: seeing other people who are successful at it ("if that rando can do it, so can I!")

A first response that is good and intriguing and invites experimentation.

ChatGPT has social proof of examples of people posting great results and evangelizing them.

People higher on the savviness ladder can help give encouragement to people lower on the ladder. "Use it for X, it will work for you! You can do it!"

People who are early adopters, who follow the thought influencers on Twitter, can curate and pass on that knowledge to other people.