Make it so early adopters can be steamrollers.

They crawl through jagged rocks, but leave a smoother path behind them for others to crawl through.

Over enough passes, you're left with smooth pebbles.

If you can have it not just be human labor but mechanized, then the same amount of will can smooth out even more territory.

To the extent that that territory is not just bespoke to that one user, but a path later users will also traverse, it creates forward value for all people who follow.