Selling : Marketing :: Commission : Advertising

· Bits and Bobs 9/29/25
  • Selling : Marketing :: Commission : Advertising
    • With the growth of scale from the internet, we moved from selling to marketing.
      • Quantitative was the only way to do scale.
    • Similarly, we moved from commission models to advertising models.
    • LLMs allow a swing back to the qualitative nuance, but now at scale.

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