Users don't care about privacy?

Try launching a new messaging app without E2EE today.

Even though users don't even understand what that technical word means.

WhatsApp and iMessage set the bar and now it's table stakes.

Once there's an existence proof of a thing that has no downsides but is more private, users will demand it.

E2EE is one of those things that doesn't add friction, it just makes it better, it's good privacy technology.