We care about things not based on their impact but their surprise.
- We care about things not based on their impact but their surprise.
- That means that an existential but slow-moving thing doesn't get us to pay attention.
- It's only the discontinuities that create enough surprise to perhaps snap everyone into a new coordination equilibrium.
- That's why we can get run over by a slow-moving steamroller.
- Like that guard in Austin Powers.
- Sometimes referred to as the boiling frog.
- This problem gets much, much worse in a cacophonous environment.
- We pay attention to the loudest, not the most important.