66 mentions · 43 chunks · 35 episodes
Ben Thompson points out that Apple doesn't just do security verification of your app, they say what you can say in your app. It's wild to me that we as a society allow that level of co...
...eshold. A Private Cloud Enclave is not just confidential compute. It's not just Apple's Private Cloud Compute. It's something bigger than either.
When something is a black box (like an Apple device) users can't rely on the internal details, and the box's creator can't force you to, either. "Laptop doesn't work for any reason at all? Send ...
Apple Intelligence is a continuation of a mode of app automation I think of as "fracking". For the OS to be able to understand what an app is doing, and to...
... that a cloud service is not, for example, logging their behavior. This is what Apple has done with Private Cloud Compute. Confidential Compute says "the host of this service cannot peek inside, and as a user you can verify that extern...
Apple has made a "sustaining innovation" bet on AI. And they (seem to have) executed very well on it! A well-executed sustaining innovation play by one of ...
The original mission statement of Apple: "To make a contribution to the world by making tools for the mind that advance humankind"
...e already get it. There's more "weathered" components you can take for granted. Apple is apparently going to talk about their use of confidential computing for AI, which could raise the prominence of confidential computing significantl...
...t it's the case. … As we have tried to come up with a strategy and a vision for Apple, it started with 'What incredible benefits can we give to the customer? Where can we take the customer?' Not starting with 'Let's sit down with the e...
...sions." Their "decisions" about how to grow (e.g. which branch to grow the next apple on) are clearly emergent processes. This is obvious because the trees move so slowly (orders of magnitude more slowly than us) and can't really backt...
...ame! Apps are little non-composable monoliths that are only allowed to exist if Apple says they may exist. Software is so much bigger than that. Software is alchemy. It's what allows us to take human agency and extend it beyond ourselv...
Apple in the 90's: Think different. Push the human race forward. The juxtaposition of their 1984 ad with their current behavior is striking. Apple today is...
Apple is addicted to the app model. They are in the jealous rent-seeking phase of the innovation cycle. This means that there are disruptive moves that App...
... most important computing device in the world. For the love of god do not allow Apple to only run apps they sign, that's insane!"
... do vertical integration and get users to wear it without feeling like a dweeb: Apple. You'll know the Apple Vision Pro gradient is happening when you see people you don't recognize wearing it on the street and it's so normal you don't...
...tion is about picking from a much smaller cone of possibilities. A company like Apple has highly autonomous execution but does not encourage high agency for all but a very small number of people. The more it's about execution, the more...
No one at Apple did a TAM analysis to embark on the decade-long journey to get ID cards into Apple Wallet. It was simply a thing that must be so. What's the chance t...
...on--quite a feat! This means that the web is a proper platform with no ceiling. Apple has done something similar with the App Store. But Apple has done it with extreme centralization. Apple's an aggregator, with a strong (and low) ceil...
I assert that the implications of Apple's ATT policy changes are some of the most wide-reaching in technology in the last decade. But lots of people, even in tech, don't really know that mu...
It's not possible to mash together Apple's goal (relentlessly high quality) and Amazon's tactics (bottom up emergent entrepreneurialism).