73 mentions · 53 chunks · 44 episodes
...ther. There's an interview with Steve Jobs in 1981 on Nightline. This is before Apple did the famous Big Brother ad. The interviewer, David Burnham, pushes back on computing and says "mainframes are evil they reduce everyone to just li...
...pply chain attack. A distillation of the top 25 MCP vulnerabilities. Meanwhile, Apple is planning to integrate MCP into the OS. What could possibly go wrong? Remember: LLM attacks are possible to be automatically constructed for any mo...
...ngerous (you could take an action that changes state). It's kind of similar for Apple to "activate" all of the illegible state locked up in the various 3P apps on your device. Google does have a lot of 1P context on you in their servic...
AI is to Apple as the internet was to Microsoft. From Strachery this week: "Everyone used the Internet on Windows PCs, but it was the Internet that created the cond...
Great quote from Stratechery this week: "The danger for Apple is that trying to keep AI in a box in its current paradigm will one day be seen like Microsoft trying to keep the Internet locked to its devices: fru...
Emergent processes don't do a good job counting. A few apple-related emergent process examples: Which bud on the apple tree should grow into an apple. Where to locate an apple orchard to have a viable business....
... Linux approach, you start with the tech and then put buttons on the front. The Apple approach, you start with the buttons and then build the tech behind it" "LLMs just give you the answer, unlike a Google, which there was a two-way re...
...ritical mass. This is a heavily centralizing force, especially with things like Apple's ATT which traded off a small increase in privacy for massive centralization. The ads business model leads, inevitably, to engagement farming. Givin...
...telligence. But LLMs put a face on pond scum intelligence. You don't trust your Apple computer, you trust Apple. But now with LLMs we feel like we trust the LLM, because it has a "face" and we can talk to it.
...fired for doing it. It didn't end up working, but at least you didn't upset the apple cart. You're very unlikely to get punished for it. Going against the grain and incorrect: Everyone can agree to not do. Dangerous and value destructi...
Ben Thompson points out that Apple doesn't just do security verification of your app, they say what you can say in your app. It's wild to me that we as a society allow that level of co...
...eshold. A Private Cloud Enclave is not just confidential compute. It's not just Apple's Private Cloud Compute. It's something bigger than either.
When something is a black box (like an Apple device) users can't rely on the internal details, and the box's creator can't force you to, either. "Laptop doesn't work for any reason at all? Send ...
Apple Intelligence is a continuation of a mode of app automation I think of as "fracking". For the OS to be able to understand what an app is doing, and to...
... that a cloud service is not, for example, logging their behavior. This is what Apple has done with Private Cloud Compute. Confidential Compute says "the host of this service cannot peek inside, and as a user you can verify that extern...
Apple has made a "sustaining innovation" bet on AI. And they (seem to have) executed very well on it! A well-executed sustaining innovation play by one of ...
The original mission statement of Apple: "To make a contribution to the world by making tools for the mind that advance humankind"
...e already get it. There's more "weathered" components you can take for granted. Apple is apparently going to talk about their use of confidential computing for AI, which could raise the prominence of confidential computing significantl...
...t it's the case. … As we have tried to come up with a strategy and a vision for Apple, it started with 'What incredible benefits can we give to the customer? Where can we take the customer?' Not starting with 'Let's sit down with the e...
...sions." Their "decisions" about how to grow (e.g. which branch to grow the next apple on) are clearly emergent processes. This is obvious because the trees move so slowly (orders of magnitude more slowly than us) and can't really backt...