My friend Dimitri has a classic essay about the composition of early adopters.
- My friend Dimitri has a classic essay about the composition of early adopters. A few riffs:
- The Doers are the most populous.
- They just want to use the thing to achieve a task.
- They give the overall momentum to the group.
- The Thinkers are a much smaller group.
- They help reason about how to use the thing and see around corners.
- The Magicians are even rarer still.
- They see how to use the system to do things that look like magic.
- Those concrete demos will inspire others to join.
- You don't know ahead of time which people will be in which group.
- If you can find some Magicians it can be the difference between moderate and runaway success.
- Optimizing for serendipity is the best way to find Magicians.