When you have the right set of conditions, you can do a low-risk alpha rollout that possibly scales smoothly to a full rollout if the product turns out to be ready.
- When you have the right set of conditions, you can do a low-risk alpha rollout that possibly scales smoothly to a full rollout if the product turns out to be ready.
- Instead of having to get the product quality perfect, you can go to market early and be exposed to upside while capping downside.
- The four things you need:
- 1) An inherently "sexy" product that people will be intrigued by…
- 2) …that you know is not just flashy but also truly useful…
- 3) …and has significant differentiation from alternatives…
- 4) …with a hyper-motivated segment of early adopters.