That "aha" feeling is apparently called bisociation.
- That "aha" feeling is apparently called bisociation.
- It's the feeling of a wave function of possible interpretations all collapsing into one clear answer with a jolt.
- In some cases it's delightful and engaging, it's naturally viral.
- In other cases, it's unsettling and odd, like the AI videos with weird interpretations of the scene, or the dolly-zoom from Jaws.
- The feeling of a figure-ground inversion; something that flipped that you didn't even realize was a thing, let alone a thing that could be flipped.
- The aha moment is adjacent to humor.
- They are both the creative work, the delightful swoosh of intentional figure ground inversion.