Things that stand out are either cool or weird.
Someone does something notable, out of the ordinary.
How do the observers respond?
If others are into it, it's cool.
If others are not into it, it's embarrassing.
Most humans feel shame if others look at them with derision.
Some people simply don't care, they persist, and can do something that either makes them a weirdo or cool.
The Ozdust Ballroom scene in Wicked is on that knife's edge of embarrassing or cool, until Glinda's decision collapses it into "cool."
Which one is in a zone of criticality.
It's not an independent decision by other viewers.
The more momentum in one direction the harder it is to go against it, a microcosm of the larger phenomena.
If lots of other people think it's weird, then it's harder for some critical mass to interpret it as cool, to cut against the grain.